menu
Shelfmade Kickstarter
Video & Photo Proposal
06/18/2025
home
Project Overview
Objective:
Create an engaging and inspiring 3-minute Kickstarter video to launch Shelfmade—a card game that teaches kids and young adults the fundamentals of modern entrepreneurship. In addition to the main video, we’ll produce compelling visual assets and optional social media shorts to build momentum and drive traffic across platforms.
About the Game:
Shelfmade is the business game we wish we had as kids. Created by a CPG entrepreneur and inspired by his own son’s curiosity about the family cookie business, Shelfmade turns abstract business principles into tangible, fun, competitive gameplay. Think Monopoly meets Shark Tank—updated for the age of AI, branding, and innovation.
Target Audience:
-
Parents and educators seeking educational games
-
Young entrepreneurs and business-curious teens
-
Kickstarter backers with an interest in learning tools, games, and CPG
-
Social media users drawn to business, parenting, or future-of-education content
​
​
​
​
​
​
​
​​
​​
​​
​​​
​​
​​
​​
​​
​
​
Packages:
We’ve developed three pricing tiers to fit various budget and quality needs:
-
Essential – Lightweight, effective storytelling with one Director of Photography
-
Pro – Full commercial look with two cameras, and upgraded lighting.
-
Cinematic – Includes advanced lighting setups, a full professional crew of three, three cameras for capturing every moment. Monitored audio to guarantee pristine sound.
Each tier can be scaled with add-ons such as photography and social media content.
​
​
Deliverables:
1. 3- Minute Kickstarter Video
A promotional film that combines storytelling, interviews, and inspiration. This video will highlight:
-
The origin story behind Shelfmade
-
Core gameplay mechanics and educational value
-
Eye-catching product visuals
-
Interviews with families and future entrepreneurs
2. Add-On: Product Photography
Stunning stills for use on Kickstarter, social platforms, and press kits.
3. Add-On: Social Media Shorts (5x 30–60 sec videos)
Each video delivers a sharp message to support the campaign. ​
These will be optimized for vertical formats (TikTok, Reels, Shorts) and designed to work with or without sound.
Creative Style:
-
Warm, energetic, polished
-
Commercial lighting and modern color grading
-
Use of cinematic product shots, real gameplay footage, and lifestyle scenes
-
Music and editing rhythm tailored to the pacing of each platform
Essential Package
A streamlined production designed to deliver a Kickstarter video with maximum efficiency.
Includes:
-
1-day shoot with a Director of Photography
-
Using a single 4K Sony cinema camera
-
Basic lighting and audio setup
-
Captures gameplay, interviews, and b-roll
-
-
1-day of editing
-
Clean, professional cut with basic title slide
-
Licensed royalty-free music included
-
Perfect for: Founders seeking a clear and compelling Kickstarter video without extra bells and whistles.
Pro Package
A cinematic upgrade for founders who want to elevate the look, feel, and polish of their Kickstarter video.
Includes:
-
1-day shoot with a DP and camera assistant
-
Two 4K Sony cinema cameras with upgraded lenses
-
Enhanced lighting and on-set support to ensure dynamic visuals and smooth operation
-
-
Captures gameplay, interviews, and compelling b-roll
-
Post-production includes:
-
Captions for accessibility and engagement
-
AI-generated music for a unique, custom sound
-
Perfect for: Creators who want a professional, polished video with more visual depth and emotional impact.
Cinematic Package
Our highest-tier offering—crafted for standout campaigns that demand top-tier visuals, sound, and storytelling.
Includes:
-
1-day shoot with a 3-person crew:
-
Director of Photography
-
Camera assistant/gimbal operator
-
Dedicated audio specialist
-
-
Three 4K cameras, including one on a gimbal for cinematic motion
-
Top-tier lighting and audio gear
-
Extra time and crew support for:
-
Multiple takes to capture the best performances
-
Pristine lighting setups tailored to each shot
-
Perfect for: Founders who want their campaign to feel like a short film—visually stunning, emotionally compelling, and professionally dialed-in.
Essentials
-
1x DP
-
1x Sony 4K Cinema Cam
-
Lighting, audio record​
-
intro slide & royalty free song
-
1x Edit day
​​​
​​​​​​​​​
Proficiency
-
1x DP
-
1x Camera Assist
-
2x Sony 4K Cinema Cam
-
Lighting, audio record,​
-
Custom AI music
-
1x Edit Day
-
Captioning
​​​​​​​​
​​
Mastery
-
1x DP
-
1x Camera Assist
-
1x Assist / Audio
-
3x Sony 4K Cinema Cam
-
1x Gimbal
-
Best Lighting, Monitored audio record​
-
Custom AI music
-
1.5 Edit days
-
Captioning
​​​​​​​
​
TOTAL ---------- $1500.00
​
TOTAL ---------- $2425.00
TOTAL ---------- $3625.00
Add-ons
Product Photography
Photography can be added to any of the packages above. We will take shots during the primary video shoot, and take pristine photos for half a day at our studio.
This will result in 30 edited photos of the gameplay, and interviews, and 20 edited photos of the cards and promotional materials.
​​​
​​​​​​​​​
​
---------- $490.00
Social Media Videos
We will make 5 vertical videos based on the scripts you sent, using gameplay footage, and stock footage.
Scripts and suggested visuals include:
-
The AI/Future Skills Angle
-
The Shark Tank Hook
-
The Entrepreneurial Spirit
-
The Personal Story
-
The Monopoly Comparison
​​
​
---------- $380.00
Motion Graphic Intro
Motion Graphics Logo Video
-
Using your product photography and existing graphic design assets, we’ll create a custom animated logo video that brings your game’s brand to life. This one-of-a-kind animation can be used across all your marketing—Kickstarter, social media, YouTube, and beyond.
-
It’s a professional, high-impact intro that sets the tone for any video about your game and instantly elevates your brand's credibility.
​
---------- $490.00
