Talkback Snacks Project

Talkback Snacks
Social Campaign

06/28/2026

Project Description

Talkback Snacks is building a recurring social media show (not just a pile of videos), to bring Spicy Cookies to Seattle and beyond.
We tour Seattle parks, markets, and waterfront spots with cameras and audio gear, sampling Spicy Cookies and turning real reactions into a handful of recognizable recurring formats.
Each month we shoot, edit, and review what's working, then double down on the formats people can't stop watching.
Below are our package options, from a focused monthly pilot up to a full growth engine.
Every package centers on a rotating lineup of short-form shows — built to get more rewatchable and more "Talkback" with every episode. We start lean, find out what resonates, then scale up production and promotion behind the winners.

Show Concepts

Cookie Consent

Mat approaches people.

"Want a free spicy cookie
The only catch is you have to answer one question."
Now people immediately understand the premise.

One Cookie. One Secret.

Every participant answers one unexpectedly vulnerable question:

What's something you're pretending doesn't bother you?
What's a green flag nobody talks about?
What's something you've never told your parents?
What's the nicest thing a stranger has ever done for you?

Seattle Settles It

Two strangers.

One question.

Who's right?

Examples:

Should couples share locations?
Should friends split the bill evenly?
Is ghosting ever okay?

Cookie while debating.

Cookie Court

One person presents a dilemma.

Random strangers vote.

Mat acts as judge.

Example:

"My roommate keeps eating my food."

Verdict.

Cookie.

Done.

Seattle's Hottest Takes

Everyone gets a cookie.

Then answer:

"Pineapple on pizza?"

"Best neighborhood?"

"Taylor Swift?"

"Would you date someone who..."

Now comments explode.

Nossa Cachaca

BB Builders

Fishheads & Fishnets

Dr. Haller

SANCA Circus

Previous Work

Spicy Cookies for Spicy People Packages

This is the pilot package: built to test the concept, find Mat's groove on camera, and start collecting real data on people's responses.

Video

1 shoot day per month at a Seattle park or waterfront location
Mix of two recurring formats: Truth or Spice (escalating spice level unlocks an escalating question) and Cookie Confessions (one bite, one question, one quick confession — 15 seconds)
1x Director of Photography + iPhone capture
2x post-production day
Captioning included
1x monthly strategy & planning meeting

Deliverables

8–10 edited short-form videos (vertical), ready to post
You handle posting — we hand off finished, captioned files
Monthly format review: what worked, what didn't, what we try next

Tongue Tickle

Total: $2,425.00

Discount: 10%

Total Total: $2,182.50

Once a format catches on, we add volume, bring in a third recurring show, and take posting and tracking off your plate.

Video

1–2 shoot days per month
Three recurring shows in rotation: Truth or Spice, Cookie Confessions, and Seattle's Hottest Takes (street opinions, cookie between every question)
Upgraded camera package (4K cinema camera + audio package)
Up to 3 post-production days
Captioning + light motion graphics (spice meter graphic, on-screen reveals)
1x monthly content planning meeting

Deliverables

15–20 edited short-form videos
We post and track performance across platforms
Basic analytics reporting — views, engagement, follower growth by format
Light affiliate seeding: product gifted to 5–10 local micro food creators to test organic interest

Feel the Heat

Total: $4,125.00

Discount: 15%

Total Total: $3506.25

The full growth engine. When we know which shows are working, this is where we put budget behind them.

Video

1.5+ shoot days per month
Full rotation of recurring shows, plus testing new formats (Couples Edition, Hot Ones for Normal People, etc.)
Full camera + drone package
Up to 4 post-production days
Multiple monthly strategy meetings

Deliverables

20+ edited short-form videos
Posting, tracking, and full analytics reporting
Managed paid ad spend behind top-performing content
Expanded affiliate/influencer program with paid placements
Ongoing A/B testing of formats and hooks

Volcano

Total: $6,125.00

Discount: 20%

Total Total: $4,900.00+

Most clients start out with a Pilot package for a few months to test out concepts and find what works. Month 1 is the laboratory, we play with several different concepts and see what gets attention.
Reach out if you have more questions!
When you are ready to book, please let us know you choices and we will send a request for a 50% booking fee, and a contract.
We will send over a contract upon booking.